Give fresh ideas time to become something tangible.

Choose 48h for a deeper build

This format fits challenges where an idea needs a demonstration, more research or several rounds of feedback. Teams can show how a proposed product, service or process could work and explain the assumptions that still need testing.

• Explore a product or service concept through a prototype.
• Investigate a more complex customer or operational problem.
• Compare multiple approaches with company and mentor feedback.

An example two-day programme

We tailor the sequence to your challenge. The first part focuses on understanding the problem, research, ideas and an initial build. The second part gives teams time to test, respond to mentor feedback and prepare a clear demonstration for the jury.

• Challenge reveal: company context, questions and judging criteria.
• Research and build: teamwork with structured mentor checkpoints.
• Test and refine: feedback on the idea and its key assumptions.
• Final pitch: demonstrate the prototype and explain a practical next step.

Prototypes that support a decision

Depending on the brief, a prototype might be an interactive mock-up, a service journey, a simple software demonstration or a model of a proposed process. It should make the idea easier to assess. The final presentation also explains the intended users, supporting evidence and what would need to happen next.

Your role and our role

Your team helps participants understand the challenge and gives feedback at agreed points. We coordinate participant recruitment, mentors, jury, facilitation, programme, event environment and wrap-up. Before the event, we agree access to data, technical constraints, confidentiality and expectations for the outputs.

• Assign a company contact for questions and checkpoints.
• Choose judging criteria tied to your business objective.
• Plan who will review the strongest ideas after the event.